3 Reasons Why We Love the World Cup

According to a recent poll conducted by ESPN, Major League Soccer is now just as popular as Major League Baseball among Americans aged 12-17. With the rise of a domestic soccer league in the United States and the increased exposure we now have to the top flight European soccer leagues; the sport most beloved throughout the world is finally starting to catch on in the United States.

While the Superbowl and World Series garner an immense amount of viewership, the quadrennial event known as the World Cup is a spectacle rivaled by none other. In fact, it has been reported that half of humanity tuned in to watch at least one game during the 2010 World Cup; and experts are predicting an even larger audience for 2014. The game certainly is beautiful, and the tournament is always riveting – but there a few other reasons why we love the World Cup.

1. It’s about Home

At Coldwell Banker we believe that home is everything. Our homes are where we’re from, where we feel safe, and is a reflection of who we are. Each of us belong to a home with walls and nails and our loved ones in it, but we also belong to a home much bigger than the one we come home to each night. And that home is our country – wherever that may be for you. For one month, 23 players from 32 nations wear their country’s colors and do their best to represent the determination, character, passion, and resilience of their people. And for one month, despite whatever differences that may divide people of any given country, we all gather together side by side in plazas, pubs and homes, and root for our respective countries. Our home. It also gives us the ability to take a look back and appreciate where we came from as well. Whether we had grandparents who moved to the United States from Italy, or ancestors who migrated from Spain to Puerto Rico - often times the World Cup offers us the chance to also pull for countries who  hold a special place in our family’s story.

2. Video Content is King

As marketing guru Seth Godin once said, “Marketing is no longer about the stuff that you make, but about the stories you tell”. We feel like there is no more powerful medium than video to tell beautiful and engaging stories. Whether it’s our videos from our International Film Festival, Homefield Advantage series or the tens of thousands of agent and listing videos on our digital platforms – we know that video is an unparalleled way to connect with people in 2014.

The ramp up to the World Cup has seen a flood of engaging video content that connects with both avid and casual fans. While I’m sure many of the other participating countries have done so, US Soccer has embraced the power of video to tell stories and build a connection between American fans and the 23 young men on this year’s team. They recently released a video series titled: “One Nation. One Team. 23 Stories” that illustrates how powerful simple video can be.

3. It will be the most “Social” event in history

Lewis Wiltshire at Twitter recently told The Guardian that “the 2010 World Cup was the largest period of sustained activity for any event in Twitter’s history”. With that being said, there have already been more tweets generated about this World Cup before a ball has been kicked than for the entire tournament in 2010. From players engaging with fans on Instagram and Twitter, to broadcast analysts actively engaging with fans across the major social platforms; Social Media is no longer on the periphery – but an integral part of the World Cup experience in 2014.

We love this because social is at the heart of everything we do at Coldwell Banker. Whether it be having meaningful conversations with consumers and our network via our #HomeRocks hashtag that we added to the end of our commercial, to posting MTV Cribs-like pictures of homes on Instagram, to holding user generated video contests on YouTube – we love the way social allows for authentic two way conversations.

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The true power of sport is that it is about more than just the game that gets played. It’s about the underdog. It’s about passion, dedication, persistence, belief and buying into being a part of something greater than just ourselves. We love the World Cup and are eagerly anticipating the magical moments that are assuredly to come in the games that will be played. But we also love the World Cup because of how it wonderfully reflects our society and how so much can change within four short years. Online video has exploded, Social Media has become ubiquitous and we’ve fully embraced the second (and third) screen. Everything changes and so have we. The World Cup highlights the best part of the human spirit and shows us how despite our differences, we are all very similar. We wish whoever you route for the best luck! Who do you have winning the tournament?

*Soccer field image courtesy of Paullus23
* Plaza image courtesy of Daily Mail UK

The post 3 Reasons Why We Love the World Cup appeared first on Coldwell Banker Blue Matter.

February’s Most Popular Homes From Coldwell Banker’s Pinterest and Instagram Accounts

Thousands of people visit Coldwell Banker’s Pinterest and Instagram accounts daily. They come for decor and design inspiration, for their fix of beautiful properties, and for information about some of the hottest listings in real estate. We’ve compiled a visual list of the homes that were the biggest hits on our social media accounts this month. Check them out below!

1. Atlanta, GA 

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One of the most palatial estates in Georgia! This Coldwell Banker Previews property is listed for $15,900,000.

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2. Carlsbad, CA 

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An amazing oceanfront estate on the California coast. This Coldwell Banker Previews International Property is listed for $29,000,000.

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3. Aspen, CO 

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A remarkable custom home that has incredible views of the city and mountains. This Coldwell Banker Previews property is listed for $29,900,000.

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4. Oconomowoc, WI 

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A French country inspired home with Italian flair. This Coldwell Banker Previews International property is listed for $2,450,000.

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5. Beverly Hills, CA 

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You won’t find too many other backyards that are as incredible as this one! Listed with Coldwell Banker Residential Brokerage for $11,495,000.

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6. Beverly Hills, CA 

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This magnificent Mediterranean home has stunning canyon views and one of the most beautiful infinity pools Beverly Hills has to offer. Listed with Coldwell Banker Residential Brokerage for $18,500,000.

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7. Mt. Washington, PA 

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Everyone fell for this home’s stunning porch decor. Listed with Coldwell Banker Real Estate for $1,500,000.

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8. Stateline, NV 

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Can you spot this kitchen’s extraordinary mountain views? Listed with Coldwell Banker Select Real Estate for $2,995,000.

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9. Incline Village, NV

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Our Pinterest followers are in love with this marvelous and private wood cabin. Listed with Coldwell Banker Select Real Estate for $1,999,999.

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10. Austin, TX 

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It’s not too often that one sees a backyard and pool quite like this one. Listed with Coldwell Banker United, Realtors for $5,300,000.

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The post February’s Most Popular Homes From Coldwell Banker’s Pinterest and Instagram Accounts appeared first on Coldwell Banker Blue Matter.

Slideshow: Most Popular Homes of 2013 on Instagram and Pinterest

With 2013 now behind us, we thought it would be a great idea to showcase some of the most popular homes that we featured on our Instagram and Pinterest accounts throughout the course of the year. These are the homes that received the most “likes” and “repins” for their distinguished beauty and character. What I’m sure you’ll quickly notice is that all these homes are similar. Each of them offer beautiful lush gardens, grand architecture, stunning window treatments, and unique settings. If you haven’t done so already, be sure to follow us on Pinterest and Instagram to enjoy gorgeous homes like these throughout 2014.

1. Amelia Island, FL

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This well-built river home has 4 bedrooms and 7 bathrooms. Listed with Coldwell Banker The Amelia Group at $4,900,000.

2. Raymond, ME

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This architectural masterpiece is a product of years of focused collaboration with renown architects; in it are 7 bedrooms and 10 bathrooms. Listed with Coldwell Banker Team Real Estate at $10,500,000.

3. Ponte Vedra Beach, FL

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The epitome of beauty with 4 bedrooms and 6 bathrooms. Listed with Coldwell Banker Vanguard Realty, Inc. at $6,250,000.

4. Mykonos, Greece 

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An international dream home that features 7 bedrooms and 7 bathrooms, perfect for that family getaway. Listed with Coldwell Banker Greece – Senet at $9,370,900.

5. Cabrera, Dominican Republic 

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A luxurious,15,000 square foot, oceanfront villa with 8 bedrooms and 9 bathrooms. Listed with Coldwell Banker Amber Coast Realty at $4,250,000.

6. Tortola, British Virgin Islands

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This home features 360 degree panorama ocean views and has 5 bedrooms with 5 bathrooms. Listed with Coldwell Banker Real Estate, BVI at $15,000,000.

7. Hinsdale, IL 

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This opulent home boasts 8 bedrooms and 10 bathrooms! Listed with Coldwell Banker Residential Brokerage at $4,995,000.

8. Frisco,TX 

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A one-of-a-kind custom estate with exceptional craftsmanship, 9,000 square feet, 5 bedrooms, and 7 bathrooms. Listed with Coldwell Banker Residential Brokerage at $2,399,900.

9. Beverly Hills, CA

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This beautiful newly constructed 10,000 square foot Spanish Mission style estate is located in the prime Beverly Hills Flats and has 7 bedrooms and 9 bathrooms. Listed with Coldwell Banker Residential Brokerage at $9,995,000.

10. Cedar Hill, TX 

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The pinnacle of luxury–this home has 9,500 square feet, 4 bedrooms, and 8 bathrooms. Listed with Coldwell Banker Residential Brokerage at $1,595,000.

11. Orono, MN 

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A beautiful custom built home with 5 bedrooms and 6 bathrooms. Listed with Coldwell Banker Burnet at $3,199,000.

12. Pacific Palisades, CA 

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Truly a one of a kind view property on the market boasting an indoor/outdoor lifestyle with 5 bedrooms and 6 bathrooms. Listed with Coldwell Banker Residential Brokerage at $8,295,000.

13. Kelowna, BC 

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Custom built and perched on 16.63 acres with endless lake views is Eagle Mountain Estate. This home has 5 bedrooms, 7 bathrooms, and 12,794 square feet! Listed with Coldwell Banker Horizon Realty (price upon request.)

14.  Hanalei, HI 

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This property features two luxurious homes overlooking Hanalei Bay, waterfalls and emerald mountains–a view that is considered by many the most beautiful in all Hawaii. In total there are 4 bedrooms and 6 bathrooms. Listed with Listed by Coldwell Banker Bali Hai Realty at $9,900,000.

 

The post Slideshow: Most Popular Homes of 2013 on Instagram and Pinterest appeared first on Coldwell Banker Blue Matter.

The Ultimate House According to Pinterest

One of the fun parts of Pinterest is the ability users get to dream big.

Let’s be serious…if Pinterest were real life, we would all be dressed in designer clothing, cook like Giada De Laurentiis, plan a royal wedding like Kate and William, have a home that looked like Martha Stewart decorated it and still have enough time in the day to complete even one DIY project that has been on our list of things to try since the spring.

But that’s what makes Pinterest so unique. It’s the place to be for dreamers, and dreaming of a perfect home is something that millions do everyday regardless of whether they are pinning their dreams on Pinterest or not. So we wondered…if we took the most repinned photos from our boards what would the ultimate house actually look like?

Take a look!

The outside of the home would look something like this:

UHExterior The Ultimate House According to Pinterest

The Northwest craftsmanship of this expansive home won the hearts of nearly 400 people.


Open the doors and walk into this beautiful foyer:

UHEntry The Ultimate House According to Pinterest

From the gorgeous double staircase to the elegant simplicity of the chandelier, it’s no wonder this entry was a fan favorite.

This is what the “ultimate” backyard looks like:

UHBackyard The Ultimate House According to Pinterest

Any backyard with a fireplace is over the top awesome. But, add in a beautiful stone gazebo and that is backyard heaven!

Were you wondering if the ultimate home comes complete with a pool? Well of course it does!

UHPool The Ultimate House According to Pinterest

Four 20 acre parcels of privacy makes this pool in Bellevue, WA the ultimate in private resort living which is why it was also featured in our post 7 Drool Worthy Pools.

It would be tough not to wake up in a good mood in this sunny bedroom:

UHBed The Ultimate House According to Pinterest

This bedroom was an obvious choice with an abundance of natural light and beautiful views.

It’s no wonder this bathroom is one of our favorite pins of all time:

UHBath The Ultimate House According to Pinterest

Can you imagine stepping into this tub to relax after a long day?

The kitchen is the central hub of a busy home, and this one is a pure beauty:

UHKitch The Ultimate House According to Pinterest

This open gourmet kitchen is just as beautiful as the view it frames of downtown Aspen.

A great living room is essential for homeowners who love to entertain:

UHLiving The Ultimate House According to Pinterest

 No words needed.

No need to go to the movies when you can have a home theater like this:

UHMovie The Ultimate House According to Pinterest

Shouldn’t every home come with one of these? (snacks included!)

For those lucky enough to work from the comfort of their home:

UHLibrary The Ultimate House According to Pinterest

 Whether you need to work from home or want to cozy up in front of the fire, this home office is a luxurious spot to escape from the rest of the house.

You can do this too! Pin photos of your ultimate dream house using pictures from coldwellbanker.com and tell us about it. We may choose your “dream house” as one to feature in future blog posts.

Dreaming, Decorating or Looking to a Buy a Home? Pin it!

Simply put…We Love Pinterest! This site, which acts as a virtual inspiration bulletin board, is a perfect way to find, save and share your favorite things which often include fashion must-haves, favorite recipes and home décor ideas.

We are pleased to announce the Pin It button has been added to all of our listings on coldwellbanker.com.  Pinning beautiful décor ideas or photos of your dream home has never been easier.

pinitadded Dreaming, Decorating or Looking to a Buy a Home? Pin it!

To get the most out of your Pinterest experience we thought it we be a good idea to revisit tips from our post “Finding Pinsperation for your Dream Home” and added a few new ideas as well.

Dreaming of Your Perfect Home

There are so many unique homes featured on coldwellbanker.com.  If you are still in the dreaming phase, check out one of our 25 boards to get started or browse our site and choose your own to pin.

The Home Search

Compile photos of homes that have features that make your must-have or nice-to-have list, for example, your dream kitchen design or master bedroom layout.  You can then share it with your real estate agent. Together you will be able to identify common themes. This will eliminate guesswork and provide excellent insight into your style and architectural preferences.

Making your home your own

One of the greatest joys of home ownership is making it your own.  It’s all about finding the perfect paint color to match the perfect couch.  There is an abundance of photos to inspire you and give you ideas of how to turn a house into a home on our site. Unlike décor magazines these are real examples of how homeowners have made their home their own.

6 Socially Inspired Additions to Your Home

Social networks have virtually taken over our lives. Facebook, Twitter, and YouTube have become as familiar as our family members. Sometimes even more so. While our lives are engulfed in social influence, our homes have remained relatively unscathed.

For those looking to add an element of social decor, design and inspiration to their home, here are some socially inspired additions that will make you want to update your status.

FBed: The Facebook Bed

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Croatian designer Tomislav Zvonarić of DevianTom has created the FBed which is shaped like the logo of Facebook. According to the designer, “FBed is a conceptual multipractical bed design that would allow you always to be up to date and close to your online friends even when you sleep." Crazy, but cool, but crazy. Image Copyright and Courtesy: DevianTom

“Pinspiration” for Your Dream Home

Pinterest has become one of the hottest social platforms in 2012. It is a place for consumers, brands, bloggers and even celebrities to enjoy joint content curation. Users enjoy creating boards for various topics which often include interior design, party planning, style finds, tasty recipes and much more!

I discovered Pinterest seven months ago. As I started using it I  was brought back to my middle school days of spending hours looking through my mom’s magazines cutting out inspiration for outfits and typography that would eventually be included in a massive collage on one of the walls in my bedroom. I quickly realized that this was a more organized and grown up version of the posters I had made as a teen. After hours of pinning decor ideas, beautiful pieces of furniture and amazing elements I would love to have in my home, I realized just how perfect Pinterest is for dreaming of my future home or finding inspirations to update my existing one.

 

Pinterest is a place to share beautiful photos and lifestyle stories in a scrap-booking format and I personally have made it my place to organize the dreams I have for my ideal home. Some of my pins are realistic and some are a bit far fetched. (pinning them for when I hit the lotto one day..a girl can dream right?) This is part of what makes Pinterest so fun!

 

My "Home Ideas" board has a variety of pins ranging from dream closets to near genius space saving ideas.

Recently, Coldwell Banker Real Estate has launched its own presence on Pinterest with this very concept of real estate dreaming in mind. When you visit pinterest.com/coldwellbanker, you’ll come across what is possibly the most amazing collection of real estate dreaming on the web. We’ve taken photos of various rooms, garages, closets, swimming pools and yards from our inventory of listings to inspire you to dream of how you might want a room in your house, or even your whole house, to look someday. We even have a board for man caves…yes, Pinterest is a place for men too!

Here is a look at one of my favorite pins from our Delightful Decor board:

This wine cellar is one of the many gems in a home, from my hometown Livingston, NJ, that I found listed on coldwellbanker.com. My dream home will definitely include a wine cellar like this!

Whether you are a home owner looking for creative ways to spruce up your pad or a dreamer who is planning every detail of your future home, Pinterest is a fun and easy website to use.

 Check out our page and explore beautiful pools, kitchens fit for an Iron Chef and my personal favorite board…dream closets.

Have you created a dream home board? Please share some of your favorite pins in the comments section!

 

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Getting More Social with the Facebook “Like” and Google “+1″ Buttons

Here’s the understatement of the year (or perhaps of the last 4 to 5 years!?): Social Media has changed everything. Its changed the way we consume and share information, its changed how we interact with our friends, how we meet friends and it has also fundamentally changed the way companies do business…forever. One would think that with the mind boggling growth of social networking sites over the last few years, that we’d see a leveling off of sorts but all signs point to continued enormous gains. I’m sure that better connected mobile devices in the hands of even more people across the planet have fueled the continued social networking craze. Here are a few stats about how Social Media continues to dominate:

  • Half of all American adults are now on Social Networks. Out of American adults who use the Internet, nearly two-thirds use Social Media sites like Facebook and Twitter (DigitalBuzzBlog)
  • Facebook has over 750 million active users (Facebook)
  • During the average 20 minute period in 2010, there were over 5.8 million wall posts and over 10 million comments posted (DigitalBuzzBlog)
  • Social Networking accounts for 1 in every 6 minutes spent online (Mashable)

We’ve been into “Social” in a big way for the past few years (Sharing, first real estate Facebook app, etc.) and we recently continued to connect our content to what’s going on at Social Media sites by adding the Facebook “Like” button to several places on coldwellbanker.com. With this enhancement, we also became the first (and only) national real estate brand to add the Google “+1″ button across our site as well. The new Social Network boasted well over 25 million active users within less than a month of being in private-beta. So with Google+ opening up to everyone yesterday, we’re sure that consumers will increasingly look to share stuff they find interesting there too.

We’re pretty aware that a great deal of “social-sharing” occurs on the mobile device so we’ve also got Social integrated across all our platforms from our On Location site on over to our iPad and iPhone applications as well. So hop on over to coldwellbanker.com and hit that “Like” or “+1” button on the homepage or on the properties, agents, offices or type of “search” (Lifestyle and BlueScape) that you find interesting.

We’ve got a few other new cool Social Media related enhancements coming soon so be sure to stay on the lookout!

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