Meet the New coldwellbanker.com – Pocket Edition

The New Touch & Non-Touch Version of coldwellbanker.com

I don’t know if it’s just me but doesn’t it seem like technology and innovation seem to operate in dog years? What happens in a calendar year or two is really more like 7 and 14 years worth of  new technologies, data infrastructure, social networks, mobile devices, enhancements, software, so on and so forth. I might be exaggerating a tad bit (am I?) but we all know that “things” are moving lightning fast and consumers are expecting their favorite brands to offer experiences that are in lock-step with what’s new and relevant. Fall a step or two behind and they’ll keep moving without looking back.

In 2008 we became the first national real estate brand to launch a version of our website tailored specifically for mobile devices. With the boom of applications for smartphones and tablets, many in the industry prophesized that mobile web browsing would go by the wayside but our numbers and recent industry data suggest that the complete opposite is true. In 2011, we saw a 111% year over year increase in visits to our mobile websites*. Microsoft Tag released an infographic last year that stated that by 2014, mobile internet usage should overtake desktop internet usage. Yes, the app and mobile website will coexist and play a major role in our lives for the foreseeable future.

With all this mind, we’ve gone ahead and completely overhauled our mobile website offering to better align them with our other platforms. They’re easier to use and navigate, they look better and have new functionality that only the Coldwell Banker brand can offer to home shoppers. Here’s some of what we’ve done:

  1. Completely redesigned navigation and look & feel for a better user experience. It looks and works GREAT.
  2. Integrated tens of thousands of listing, agent, office, spotlight and community videos from Coldwell Banker On Location
  3. Ability to share agents, listings and offices on the top Social Networks
  4. Added a “Search Nearby” feature
  5. Created unique separate experiences for touch devices like the iPhone and Android and non-touch devices like the Blackberry
  6. Added the ability to search by map and more!

Simply type coldwellbanker.com into your mobile device’s browser and we’ll do the rest. We’ll serve up a website tailored specifically for your device as well as millions of listings, well over 80,000 agents, thousands of videos and a whole lot more. Check out our promo video below and happy home searching!

*Internal Coldwell Banker analytics

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A New Look for Finding Home

A new design for the coldwellbanker.com home page

Today we released a new look for our award winning website, coldwellbanker.com. The home pages has been updated with a much warmer and home-related look than we’ve ever had before. When you visit coldwellbanker.com you’ll notice that when you click on the home search tab or the agent tab the visuals in the background highlight what it is you’re searching for. We’ve also simplified the menu options, updated our highlighted sections and added a few other touches here and there.

It’s kind of like we repainted our entryway, installed some brass hardware to the front door and added a few nice accents from Crate & Barrel to brighten up our main foyer.

This is just the first of a number of changes coming from Coldwell Banker Real Estate in the coming months. Coming in March we’ll unveil what we believe is a significant and timely change in the real estate conversation. More to come, but for now we hope you enjoy this new design for coldwellbanker.com as you look to buy, sell or just dream about that new home.

Here’s to all the things that make a house a home.

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Coldwell Banker Wins Two Web Awards for Website Awesomeness

Coldwell Banker BlueScape Search

Ok, the award doesn’t exactly have the word “awesomeness” in it, but I’m pretty sure that’s the gist of it.

The Web Marketing Association’s annual WebAward Competition is the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries and yesterday it was announced that Coldwell Banker Real Estate LLC has won not one but two prestigious web awards for outstanding achievement in web development.

The flagship website of Coldwell Banker Real Estate, coldwellbanker.com, won the first award for its design and performance as a whole. We relaunched coldwellbanker.com with new design and functionality like keyword search, IP lookup and video integration just last year. We’re pleased with the consumer feedback we’ve gotten and this web award is a nice confirmation of our efforts from a third party.

The second Web Award went to our new innovative way of searching for a home just through pictures that we call BlueScape Search. Internally we refer to BlueScape as the “housing genome project” as it uses behind the scenes algorithms, tags and sci-fi like processes to allow consumers to find their dream home but rating pictures with a thumbs up or thumbs down. Behind the scenes BlueScape analyzes the aspects of the picture based on keywords, tags and general technological wizardry to then serve up search results that meet the preferences of the pictures that were rated. You can then narrow the search to a specific area if you like, but I always like seeing what beachfront property BlueScape wants to send me to as I tend to have a preference towards being close to the water.

While coldwellbanker.com and BlueScape won the awards, there are a ton of other blue ribbon worthy tools at your disposal that we hope you’ll find useful to your search for the perfect home. Coldwell Banker On Location, our Coldwell Banker iPad app and Lifestyle search on coldwellbanker.com are all industry firsts and at your disposal.

We’re happy the Web Marketing Association acknowledged us, but we know that the true winners are those that get acceptance from real estate consumers. And you can rest assured we’re not resting on our laurels. More is coming.

 

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